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Michael Folkes
Caremark
Office S20
A&B Studio Block, Cheltenham Film Studios
Arle Court, Hatherley Lane
Cheltenham
Gloucestershire
GL51 6PN
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Cheltenham resident celebrated as finalist in Caremark’s 2024 ‘The Incredibles’ national awards
Cheltenham
Caremark, a leading UK home care provider, has proudly announced the finalists for its prestigious UK award , ‘The Incredibles’ and Rachel Driscoll from Cheltenham and Tewkesbury has been recognised in the country’s top ten care assistants. The awards celebrate the extraordinary contributions of care assistants across the UK and distinguish an exceptional dedication to providing outstanding care.
This year’s selection process was highly competitive, with over 5,000 care assistants from across the UK being considered. Rachel stood out for their unwavering commitment to improving the lives of their customers, offering not only professional care but compassion and kindness that have had a lasting impact on those they support.
Joanne Folkes, Managing Director and Registered Care Manager of Caremark Cheltenham and Tewkesbury, who nominated Rachel, shared:
“As a busy mum of five, Rachel takes great pride in making a difference to other people’s lives. A recent example of this is her work with a customer who struggles with communication. Using a gentle approach, kindness and intuition, Rachel built trust, confidence and a rapport with this customer in a way that we never thought possible. The customer herself stated, "she just knows", highlighting Rachel's innate ability to connect on a level which understands the unspoken needs of those in her care.
“It's not just this example though – Rachel has worked with numerous customers who have complex needs and always found innovative ways to support them. She will quietly go above the call of duty; even on Christmas day, she finds time to drop off food to those who would otherwise be alone. Her humble nature represents the qualities of a true hero. Rachel exemplifies the very best of caregiving and we’re thrilled she’s made the finals of this award.”
Rachel’s customers appreciate her dedication, as reflected in their praise. One customer remarked, “I did not want carers at the beginning, but once she arrived, I changed my mind. I look forward to her visit, she takes the loneliness away, and she brightens my day.”
Another said: “Her support helps me feel more comfortable living in my own home.”
This year’s ‘Incredibles’ represent a wide range of exceptional care work, but what unites Rachel and the other finalists is their shared dedication to enriching the lives of others.
David Glover, CEO of Caremark, praised all ten finalists for their outstanding achievements:
“A huge congratulations to Rachel and our other 2024 ‘Incredibles’ finalists – the nominees for this year’s award are nothing short of remarkable. These are people who not only perform their jobs with excellence but do so with a deep sense of empathy and a genuine desire to improve the lives of others. They represent the heart of Caremark and the broader care community.
“I’m so proud of the outstanding care our team provides to customers across the UK each day. It’s a privilege to be honouring the achievements of Rachel and the other finalists with a dedicated awards event again this year. We hope this recognition will show them how much we appreciate their compassion, encourage continued excellence within the care sector and inspire more shared stories next year.”
To honour these inspiring care assistants, Caremark will be hosting a special event at the iconic Fortnum & Mason in London at the end of this month. The event will offer a chance for finalists to network, enjoy a luxurious afternoon tea, and be celebrated for their extraordinary contributions to the care sector. The highlight of the event will be the exciting announcement of The Incredible of the Year, a title reserved for the finalist whose work has shown exceptional dedication and impact.
For more details about Caremark and to learn about the services provided, please visit https://www.caremark.co.uk/.
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