Cheltenham Town publishes new Fan Engagement Plan

Cheltenham

With the 2024/25 season now underway, Cheltenham Town have released its new Fan Engagement Plan, which sets out how the Club aims to improve fan engagement and foster a stronger bond between the Club and its supporters.

Developed in collaboration with the Robins Trust and the Club’s Supporter Liaison Officer, it aligns with EFL Regulation 128 about Supporter Engagement. This is in line with the new government’s plans to introduce an independent football regulator with fan engagement a key element.

We recognise that improvements need to be made to fan engagement, and this document outlines our strategies and objectives to enhance fan experience and engage in a more transparent and meaningful way.

The Fan Engagement Plan sets out new avenues of two-way communication and ways to create more memorable experiences that go beyond matchdays. The Club also aim to create an inclusive and interactive fan experience that fosters a strong sense of community and belonging among our supporters.

Chairman David Bloxham said: “We have always recognised ourselves as a community Club whose fans are at the very heart of what it is. The appointment of a fan elected director eight years ago meant the fans had a direct voice within the boardroom in the running of the Club.

“The adoption of the Fan Engagement Plan is welcomed and will amplify further the voice of the fans in decisions affecting the future of our Club.”

Robins Trust chair James Young said: “Our Building for the Future document released at the end of the 2023/24 season showed an incredible appetite from supporters, both for meaningful engagement and better communication of the Club’s forward-thinking and ongoing plan.

“We look forward to continuing the positive progress made in recent weeks, to fulfilling the work outlined in our Building for the Future document, and to ensuring that the fan engagement standards at our club set the standard for how a EFL club interacts and engages with its supporters.”

 

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Cheltenham Town Football Club

Cheltenham Town Football Club is Gloucestershire's first Football League club and they play in the Second Division.

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